5 Reasons Why So Many Top Agents Use Private Exclusives

1. We can generate pre-market excitement for your home. While we are preparing the listing for the public market, we could list it as a Private Exclusive on Compass so that we can begin to build demand for your property.

2. When we list your home as a Private Exclusive, we can test it at an aspirational price without risk of days on market or public price drops. It’s a way to get eyes on your property while DOM and price history will not carry over when we list it publicly on the MLS and Zillow.

3. You only have one chance to make a first impression to the public. You might think a Private Exclusive is just for sellers who want to retain their privacy, but Private Exclusives also help us test what really matters to buyers.

4. If you’re not ready to list your property for 6, 9, or even 12 months, why don’t we list it as a Private Exclusive now at an aspirational price? Since it doesn’t accrue days on market and the price history isn’t disclosed, there may be an interested buyer.

5. We can start promoting the property while you are still preparing the home for sale. While you are painting, staging, and preparing your property for the public market, we could list this as a Private Exclusive.