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RJ’s Marketing Plan
Our extensive marketing plan is made to price, position,
promote, and expose your property across a wide variety of media outlets.
Direct Mail and In-Person Meetings

New Listing Postcards
New listing postcards are mailed to property owners and targeted buyers.
Present All Offers
We present you with our analysis of all offers and make every effort to negotiate the best possible contract on your behalf.
Open Houses
We host open house luncheons to introduce your property to local agents and public open houses when appropriate.
Our Database is Loaded with Buyers
We have amassed thousands of contacts with expressed interest buying on our island. We know where to find your buyer and chances are we won’t have to look very far.
Visit the Property
We tour the property with our team of Long & Foster agents.
Media Advertising
Seven Mile Living
Three times a year we publish roughly 20,000 of our own 16 page brochure which is mailed to all island property owners and buyer prospects and distributed locally at Wawa stores and our brochure boxes. All of our listings are displayed here.
Real Estate Exchange
Your property is announced in the real estate exchange which is hand-delivered to all island agents.
Advertisements
We feature our listings in numerous publications including the following: The Guide, Unique Homes, Wall Street Journal, Luxe Magazine, Seven Mile Times, Christies International Real Estate, Long & Foster/Christies Luxury Homes and more.

Internet Marketing

AvalonStoneHarbor.com
Great content, constant updates, and top search engine placement. Of course your property will be featured here until it sells. From Avalon, NJ real estate for sale to Avalon estate sales, we know how to market your property and find your optimal buyer.
Agent Emails
We’re an Avalon real estate agency who works closely with our peers. New listing emails introducing your property are sent to all island agents, so you can be sure your home gets in front of interested buyers.
Updates
You will receive email notifications of showings and feedback (when available) on buyer impressions. I will always report serious interest to you by phone or in person when possible.
Targeted Email Marketing
New listing emails are sent to thousands of potential buyers and our analytics show us who has recently viewed properties similar to yours. This takes targeting to a higher level and puts your property in front of the right people at the right time.
Website Advertising
New listings are posted weekly on our Seven Mile Living Blog and properties are featured on over 30 regional, national and international platforms including Philadelphia & New York Business Journal, WallstreetJournal.com, philly.com, Zillow, Realtor.com, LeadingRE.com real and Luxuryportfolio.com.
Special properties deserve special marketing
Let the luxury market leaders help maximize your valuable asset
With a combination of vast local experience, contacts, and expertise, our marketing network will give you the edge you need when selling your luxury property.
Unbeatable Experience
- Nearly $30 billion in real estate sold every year
- More than 75,000 successful transactions per year
Visibility in Luxury Real Estate Publications
- Christie’s Luxury Portfolio International
- Long & Foster Luxury Homes Magazine
- Wall Street Journal Mansion
- LuxuryRealEstate.com
Record-Setting Sales History
- More sales than any other agent on southern Avalon’s beachfront
- First $1M+ sale on the island in 1988
- First $1M+ non-waterfront sale in 1989
- Current highest sale in Stone Harbor history
- Current highest bayfront sale on the island
- Current highest land/teardown purchase in island history

38% more
Compared to other agents in the top 10 for production, RJ’s clients received an average of 38.02% more or $143,450 more.
(Data from the last 90 days as of 3/29/21)
$140K more
Our sellers received 18.76% more (relative to assessment) than the Overall Market. In other words, they have received $140,149 more for their property on average. (Data from the last 90 days as of 3/29/21)
Source: All market data herein is based on Cape May County multiple listing service and/or tax records and is believed to be accurate but not guaranteed & subject to errors and omissions. Top 10 agents for available MLS history in Avalon & Stone Harbor.
Working to get you ~MORE~
Our sales record speaks for itself — find out what to expect working with us.
Helpful Information for Sellers
What you need to know.
(Data updated 3/29/2021)

Median Sale Price
$1.71M

Contracts Pending
18

Sale to List
Price Ratio
96%

Sold
Properties
24

Current Inventory
72

REQUEST OUR FREE SELLER’S GUIDE
Packed full of important information and resources geared specifically for those planning to sell a property on the island.
Trust in the RJ Soens Group
Get Powerful Sales Results and 100% Commitment
Exposure. Service. Results.
The RJ Soens Group provides honest advice, commitment to your best interests, targeted marketing and advertising, professional service and follow-up, and most of all, powerful results!
What is my property worth?
If you are curious about the value of your home, tell us about your property and we will send you the estimated range of value in today’s market, based on selling prices for comparable local properties.
Seller Materials
Find the necessary legal information and statements applicable to sellers.
CIS Statement
Consumer Information Statement on New Jersey Real Estate Relationships
Financial, Tax, & Legal
Important tax and closing information for those owning property in New Jersey